Sunblock: It's more dignified than a ski mask (and less likely to cause trouble at the bank.)

Even with winter coming on, even in the frigid north that people for some reason persist in calling the "Midwest" even though it's obviously in the Arctic circle, it's important to remember the sun... and the damage it can do to you.

In the summer, in Wisconsin (where summer lasts 13 minutes), people never forget the sun that they've not seen clearly for so long. We go outside and show off our fishbelly-white skin only after slathering on sunblock to make sure that we don't end up with third-degree burns that will wreck what remains of our nearly-quarter-hour of summer.

But if you're like me, and you're going to walk to the health club on a rare 50-degree November day, you may do so without remembering that, hey, there's still a sun up there, even though it's only 50 degrees out, and you might then be exposing your still-handsome-at-40-features to the ravages of the sun, which can cause not just sunburn but also wrinkles and other kinds of damage, up to and including skin cancer.

All of which means that year-round you need to have on sunblock if you're going to be outside for any length of time, because even if the rest of you is bundled up, your face is getting hit by sun. And your face has some of the most sensitive skin around, which makes it important not just to protect it, but to make sure that you use the Best Sunblock available for it. You don't want to damage your skin by putting on something that's meant to protect your skin, right?

Bestsunblock.com will help you: they'll provide information on what sunblocks to use to protect your skin, and even on sunblocks that will help you avoid wrinkles, so now you can protect and improve your skin at the same time. That's worth knowing about, isn't it? Of course it is.

So that's my good deed for the day, reminding you to take care of your skin so that you don't end up all weathered and leathery like me.